CCTV News: The first quarter of each year is usually the off-season for the charging pile industry, but the charging pile market in 2024 is particularly lively. What are the reasons behind this?

At a charging pile module production enterprise in Heyuan, Guangdong, the reporter met Chen Shaocheng, who was busy. He told the reporter that the overseas version of charging pile modules produced by their enterprise has been in short supply since the beginning of this year. As the head of the production department, he has been reminded by customers every day to deliver them, which has become the norm.

Enterprise leader Chen Shaocheng said that since 2024, they have benefited from the rapid growth in demand for charging piles in overseas markets, and their order growth has been significant. In order to deliver on time, the charging pile module production line has not stopped for a day since the Chinese New Year.

Industry insiders have stated that there is a significant gap in overseas charging piles, with high prices and a relatively dispersed competitive landscape. However, China's charging pile products have undergone thorough testing and technological iteration in the domestic market, and many enterprises have already developed core technologies independently. Therefore, the vast overseas market provides new opportunities for Chinese charging pile enterprises.

Charging Station Enterprises Recruit Talents and Buy Horses to Develop Overseas Markets

As factory orders increase, charging pile companies are also actively recruiting and increasing research and development investment to compete in overseas markets。

At a charging pile company in Shenzhen, Guangdong, the HR manager Wu Zhixiang has been very busy lately. He introduced that the company's business volume in overseas markets continues to grow, and the demand for overseas personnel is constantly expanding. Recruitment has become a top priority for the company.

During the visit, the reporter found that since 2024, the number of visits from overseas customers of many charging pile companies has also doubled. While recruiting personnel, charging pile companies are also continuously increasing their investment in product research and development in response to new changes in overseas markets.

Industry insiders say that although the overseas market is vast, there are differences in the certification requirements for charging stations due to different market environments and demands both domestically and internationally. The scattered overseas charging stations and difficulties in after-sales service have posed significant challenges for Chinese charging station enterprises to go overseas.

[Editor in charge: Yang Wei]